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Project Name:
Saudi Pro League
Service Type:
Social channels management and strategy, creative ideation
Saudi Arabia

Hired for 2022/23 to elevate Saudi Professional League’s @spl_en Twitter account, speaking to a wider international audience through significant uplift in quality.

Sport360’s unparalleled knowledge of Saudi football was twinned with our proven social-media strategy, ensuring the competition’s output was benchmarked to Europe’s ‘Big Five’ leagues - and beyond.

Sport360’s rich editorial experience guaranteed this was always twinned to the league’s narrative. Big games were followed from preview to post-match reaction, while all creatives were appropriate for the moment thus widening their reach.

Creatives generated consistently positive feedback - from players, supporters and stakeholders. Highlights included: ‘Saudi El Clasico’, FIFA World Cup 2022, Al Ittihad’s title win and Cristiano Ronaldo’s exploits at Al Nassr.

Increase in followership
Avg 1M+
impressions per month