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Project Name:
Service Type:
Social channels management and strategy, on-ground coverage
Europe/United Arab Emirates

Beginning with event planning, operations and coverage of the Jr. NBA Leagues program, our relationship with one of the largest sporting entities in the world has expanded to a far-greater role in the last couple of years.

With the inaugural NBA Abu Dhabi Games taking place in 2022, we were privileged to be the on-ground team aiding the NBA in their plans and executions for comprehensive coverage with world-class content production across their various digital platforms.

The NBA's trust in our team and its impressive results led to a more-prominent working relationship in 2023. We supported them in the organisation and content coverage of the inaugural Jr. NBA Europe and Middle East Finals, the 2023 International Basketball Week as well as the 2023 edition of the NBA Abu Dhabi Games.

Jr. NBA Europe and Middle East Finals 2023 International Basketball Week

Throughout these events, we delivered on multiple fronts:

  • Production
  • Filming
  • Photography
  • Editing
  • Promotion
  • Organisation
  • Scheduling
  • Operations

Our team proved to be incredibly efficient and adaptable while doing a phenomenal job of capturing the energy around various events, all of which came with a unique set of demands. Our crew was able to switch gears and provide comprehensive coverage of it all.

Finally, the latest addition to our partnership with the NBA is the production of high-quality concept graphics. We were commissioned to create a standout and entertaining visual design which featured a crossover between football and basketball stars during the 2023 Abu Dhabi Games - and we delivered.