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Project Name:
MI Emirates
Service Type:
Social channels management and strategy, creative ideation
United Arab Emirates/India

Tasked with managing the social media platforms of MI Emirates for its inaugural season in the International League T20.

Tailored design, content and captions to highlight the best of Abu Dhabi & UAE culture. A dedicated content calendar ensured no major events or storylines were missed even during the off-season.

This ensured MI Emirates stood out among its competitors in ILT20, with a clearly superior quality of graphics and visuals.

Dedicated team of social media editors and designers on every matchday ensured that no moment - big or small - was missed.

Our partnership with MI Emirates saw them record the highest follower count & growth. Instagram followers grew from 17K to 92K (best among all franchises); Twitter followers grew from 7K to 28K (best among all franchises); Facebook followers grew from 15K to 40K (third best among all franchises).

MI Emirates recorded the best engagement according to most metrics among all participating franchises in ILT20.

Hero graphics (Manipulations)

Rotoscope videos


Motion graphics

Animated videos