Cadillac
Sport360x partnered with Cadillac Arabia to create engaging content that connects with their younger target audience and their passion for football. The campaign saw Sport360x commission two regional football stars Yahya Al Ghassani and Ali Saleh. Each footballer was challenged to assemble a crew of friends in an XT6 vehicle and go head to head in a football match. The challenge was documented by Sport360x’s team of editors and videographers and produced into a series of creative digital and social content.