Working with the Pride of Abu Dhabi for the past three seasons has shifted the gear on how football content is produced in the UAE.

We have coupled our international expertise with local insights, helping the club rapidly grow on all of social platforms.

Key, influential players have been utilised on social platforms, getting them closer to the fans. This was topped off with nothing-but-the-best use of the latest trends for creatives, video trends and, of course, memes on different platforms.

TikTok has become one of the club's strongest and fastest-growing platforms in the GCC, giving us the platform to create stronger content with the players and the fans, as well on ground.

Our partnership with the club grew bigger as we took charge of creating their kits for the past two years and assisting the club in all of their marketing activities (branding/fans activations etc.), leading to the UAE Pro League’s ‘Best Fans Award’ last season.