Submissions now open for the prestigious 12th edition of Sports Industry Awards [SPIA]

SPIA’s list of categories has expanded to 20 in 2025

Submissions are now open for the 12th edition of Sports Industry Awards [SPIA], the prestigious annual celebration of the Middle East’s game changers and decision makers. Since 2012, this ceremony has honoured leaders, organisations, facilities and campaigns that have contributed to the rich development of sports in the region. Last year’s running witnessed a record attendance of 400 esteemed guests enjoy a gala night at Dubai’s Atlantis, The Palm, with winners for as many as 14 categories picked by an independent panel of judges. Competition is set to step up another level this year after Sport Industry Forum (SIF), established by Interact, and Sports Industry Awards, established by Sport360X, announced a partnership to bring the UAE’s most-revered sports events under one umbrella – the Sport Industry Series. SPIA’s list of categories has expanded to 20 in 2025, with detailed information available on SPIA’s dedicated website. Avail an Early Bird submissions offer until February 7, with further deadlines and prices applicable until March 29’s close. “Sport360X is excited to invite submissions for the 12th edition of SPIA,” said Bassam Nawfal, Managing Director. “It’s a unique opportunity to showcase the best of the sports industry in the region, and with each passing year, the event grows in significance. The Middle East’s sports sector is experiencing unprecedented growth, meaning it’s essential to celebrate and recognise the achievements that are driving this success. “We encourage all organisations and individuals to submit their entries to be part of this incredible celebration. A huge thank you to our partners and sponsors – without their support, none of this would be possible.”

Winning or being nominated for an SPIA award enhances a brand’s reputation and credibility in the sports industry by providing external validation from industry experts. An award-winning submission leads to increased media exposure across various platforms, boosting brand awareness. The recognition also opens networking opportunities with industry leaders, peers and potential collaborators. A SPIA win attracts top talent, helps retain key staff and builds consumer trust. It gives the brand a competitive edge and offers valuable content for marketing campaigns. Additionally, the award can attract new sponsorships and partnerships, as brands with proven success are more appealing to investors.

Sally Corander, Founder and Director of Interact, stated that the launch of the Sport Industry Series will deliver an “awards experience bigger and more impactful than ever” for attendees and competitors, thanks to the combined expertise, reach, and success of Interact and Sport360x.

She said: “We’re thrilled to be part of SPIA 2025, marking the first edition under the Sport Industry Series. With a distinguished panel of VIP judges and dynamic new categories, we’re excited to spotlight and celebrate the exceptional talent shaping the future of the sports industry in the Middle East.”

Make your submission to gain the chance to join an estimable list of previous winners. Last year’s champions included NBA Abu Dhabi Games 2023 Presented by ADQ, DP World Tour, 160OVER90, Formula 1 Etihad Airways Abu Dhabi Grand Prix 2023 and Motus One.

2025 SPIA categories:

Major Sport Event of the Year; Sport Event Supplier of the Year; Inclusion Initiative of the Year; Community Sports Initiative of the Year; Mass Participation Event of the Year; Agency of the Year; Sport Team of the Year; Sport Venue of the Year; Youth Sports Programme of the Year; Campaign of the Year; Partnership Activation of the Year; E-Sports Excellence; Best Fan Engagement in Sport; Excellence in Sustainability; Best Use of Technology; Best Advisory Services; Best Corporate Wellness through Sport; Female Leader in Middle East Sport; Outstanding Contribution to Middle East Sport; Visionary Leadership in Middle East Sport

About Sport Industry Forum (SIF):

The Sport Industry Forum, established by Interact, is the leading sport business conference for networking, knowledge sharing, and thought leadership. It brings together professionals, innovators, and decision-makers to discuss the latest trends and challenges in sports.

About Sports Industry Awards (SPIA):

The Sports Industry Awards, established by Sport360X, celebrate excellence in the sports sector, recognising outstanding achievements by individuals, teams, and organisations. SPIA highlights the best practices and innovations that drive the sports industry forward.

Media contacts:

India Beckwith, Interact – E: [email protected]
Marketing Team, Sport360X – E: [email protected]