More than 3,500 competitors enjoy Beach Run Festival presented by MG Motor

A successful seventh edition of Beach Run Festival presented by MG Motor witnessed more than 3,500 people descend on Dubai’s iconic Kite Beach to enjoy a carnival of sporting activities.

This annual event is organised by Sport360X, a leading digital publisher and sports consultancy agency in the MENA region. Support was provided by Dubai Sports Council and Dubai Municipality.

Thousands of competitors, of all abilities and ages, on December 10, 2023 tackled two distances – 7.2 kilometre Elite Run (timed) or 3.6km Fun Run. A bustling festival village featured hundreds of participants in hotly contested tournaments for Beach Basketball, Beach Football and Beach Volleyball.


Beach Run Festival 2023 was held in association with Sports Mania DXB. Cari were gold sponsors, apparel was provided by Skechers and Mai Dubai kept thirsts quenched as official hydration partner.

Other sponsors included Al Bayader International, Curaprox, dnata Travel and Switch Foods.

“Beach Run Festival has grown into a landmark event on Dubai’s sporting calendar,” said Bassam Nawfal, Sport360X’s managing director.

“Sport is the passion which unites us all at Sport360X and it is fantastic to see thousands of like-minded people join us each year at Kite Beach. Our community ethos is exemplified by the fact Beach Run Festival has something on offer to competitors of all abilities and ages.

“I extend my thanks to everyone who took part, plus our valued sponsors and partners who help make these unforgettable events happen.”

In the male and female categories for Elite Run, Gold Winners received: Dh3,000 prize money and Recovery Ice Bath by Sub Zero. Silver winners received Dh2,000 and Bronze Winners Dh1,000.

Vita Home Spa (complimentary massage vouchers) and Eat Clean (complimentary meal plans) provided additional prizes to top-three finishers. Vouchers were presented by Al Bayader International, Curaprox and Skechers.

The vibrant festival village showcased a Red Bull DJ spinning the decks all day, plus an ice cream truck cooling competitors down after their runs. Fun activations, prizes and giveaways were on offer.

Qualified personal trainers led a variety of workouts and warm-ups. Competitors received an official race pack, including a T-shirt and goodies.

Sport360X has been telling the Middle East’s very best sport stories for more than a decade across video, social, gaming and events. It boasts the narrative and creative skills, in Arabic and English, to produce market-leading content that builds affinity with fans and commercial partners alike.

Access is provided to more than 15 million followers on Sport360X’s native social media platforms, plus websites that generate more than 12m monthly page views.

Other regular events run since Sport360X was founded in 2010 include the Sports Industry Awards (SPIA) and FIT Awards.